We publish. We build.
The two belong together.
Media and technology are often commissioned, designed, and operated by different teams. The result is familiar: editorial ambition constrained by systems that were never built around the work.
AIBM704 brings the disciplines together. We create editorial and film work, build the platforms that carry it, and develop the Arabic-language technology that makes it searchable, structured, and useful.
We operate our own products on the same foundations we build for others. The work is tested in production, not presented in theory.
Five practices. One operating view.
An engagement may begin and end with advisory, or continue through build and operation.
ADVISORY
The first task is to identify the real problem.
Media organisations often frame structural problems as technology or procurement decisions. A duplicated workflow becomes a platform brief. An unclear product becomes a build. A missing decision becomes a transformation programme.
We examine how the work actually moves: who decides, where it slows, what is repeated, and which constraints are real. We then set out the available choices, their costs, and their consequences.
Technology audits · platform selection · editorial and product strategy · audience definition · workflow and organisational design · AI governance · transformation roadmaps
A sound recommendation may be to build, to change direction, or to do less.
EDITORIAL
Editorial quality is a system, not an individual habit.
Reporting and editing matter. So do the standards that make them repeatable: sourcing, corrections, attribution, transliteration, dates, and the definition of finished.
We develop editorial structures that remain coherent as teams, pace, and platforms change. A format is treated not as a template, but as a clear agreement about purpose, evidence, structure, and length.
The result is a newsroom that depends less on improvisation and more on shared judgment.
PRODUCTION
Production should create an asset, not only a release.
We produce documentaries, video series, podcasts, live coverage, interactive stories, and publications.
Every project is delivered with the material required for continued use: transcripts, timecodes, structured metadata, organised source files, and clear rights information.
Work that can be found, adapted, translated, and recut retains its value long after first publication.
ENGINEERING
Systems should reflect the work they are built to support.
When teams coordinate outside a platform because it is faster than using it, the platform has failed to understand the workflow.
We design and build systems around the people who operate them. Arabic is part of the architecture from the beginning—across typography, search, diacritics, dates, numerals, names, and content structure.
News sites · CMS builds and migrations · design systems · internal tools · integrations · data pipelines · subscriptions, membership, and local payment
The work is documented, transferable, and designed to remain useful without permanent dependence on us.
APPLIED AI
Applied AI is useful only when it survives production.
We work on the parts that must perform under real deadlines and imperfect conditions.
In production: transcription and speaker separation, automatic logging, transcript-led assembly, clip selection, subtitle and dubbing preparation, and archive tagging at scale.
In the newsroom: document search, entity and relationship extraction, structured data from filings and PDFs, translation support, and the triage of wires and tips.
In distribution: recommendation, personalisation, structured data, semantic search, and visibility in answer engines.
Arabic requires its own technical decisions. Morphology, diacritics, spelling variants, and transliteration are not edge cases. We build and tune for them directly.
We also define the policy: permitted uses, human accountability, and what the audience is told.
OUR PRODUCTS
Our products are where the work is tested.
We build and operate our own media products on the same architecture, tools, and language systems we use in our work with others.
This changes the standard of advice. We know the cost of maintaining a product, the pressure of publishing through it, and the difference between a successful launch and a durable operation.
Production experience is not a case study. It is part of the method.
How we work
We work with newsrooms, broadcasters, institutions, and independent publishers in Arabic and English.
Start with the problem, not the brief.